Can I use my brand in China without a registered trademark?

Legally yes on your own products, but platforms will not verify your store, customs will not recordal your rights, and a squatter can register first and block you entirely. File first — it is the cheapest insurance in China entry.

How much does a China trademark cost?

From $380 per class including official fees and our filing work, with a professional search included. Multi-class brand packages are quoted flat.

China Trademark Registration — File Before You Launch, Always

SERVICE IN BRIEF

China is first-to-file: no use requirement, no unregistered-rights comfort. Tmall/JD/Douyin verification and customs recordal all require the certificate. We file multi-class applications with proper subclass mapping, run CNIPA monitoring and handle squatter oppositions. From $380 per class, 8-12 months to certificate.

The filing logic

Class mapping — Class 35 (retail/advertising) and Class 9/42 (software) sit under almost every brand; your product classes stack on top. Subclass selection decides enforcement reach
Chinese-language mark — decide transliteration vs meaning-based Chinese mark early; the market will pick one for you if you do not
Timeline — CNIPA formality + substantive examination + 3-month opposition: 8-12 months to certificate, filing date is what matters
Watch services — CNIPA monitoring for confusing near-identicals; squatter oppositions run on the 3-month window — days matter
Recordals — customs recordal stops infringing exports/imports at the border; platform verification unlocks store onboarding

One partner for the whole journey

Zhonghui Consulting — licensed, fixed-fee, English-speaking. cross-border compliance engagements, ICPA-reviewed.

See All Services & Pricing → Free AI Entry Check

General information only — not legal, tax, or immigration advice. Rules change; verify with official sources (SAMR, STA, SAFE, MOFCOM, NIA) and licensed advisors before acting.